Growth in the European online fashion market was supported by factors such as rising internet users, increasing urban population, rising mobile web traffic, high adoption rate of e-commerce over retail outlets and snowballing social media users. However, the market growth is set to be challenged by difficulty in retaining customers, environmental impact & human rights violations.
The market is anticipated to experience certain trends like personalization, multi-channel demands immersion through social media and involvement of artificial intelligence. The European online fashion market by type can be segmented into the following segments: apparel and footwear. In 2020, the dominant share of Europe online fashion market was held by apparel, followed by footwear.
F4E offer the services you need to keep pace and grow within the market. We can help your brand or business with European targeted website design and marketing with IT integration. Our advanced efulfillment and returns processes are bolstered by our multi-lingual contact centres and customer support services.
According to the Digital Market Outlook, the Apparel segment of the e-commerce fashion market in Europe created in 2021 a revenue of almost 130 billion U.S. dollars, making it by far the biggest segment according to revenue. This includes digital sale of almost all types of clothing articles (e.g. t-shirts, coats, pants, underwear).
The third and fifth largest fashion markets are located in Europe (UK and Germany)
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Revenue in the Footwear segment is projected to reach US$38.16bn in 2022 and includes all types of shoes (e.g. casual shoes, slippers, etc.) - with the exception of sports shoes, shoe accessories and care products.
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Revenue in the Accessories segment is projected to reach US$55.67bn in 2022. This figure includes various types of bags and accessories, leather bags, suitcases and purses, jewellery, hats, scarves, and gloves, among others.
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Access the growing European market with confidence via a single point of contact to assist your business in achieving it's goals in Europe and meeting the challenges of the online Fashion market.
The European online fashion market is forecast to reach US$149.34 billion in 2025, experiencing growth at a CAGR of 10% during the period spanning from 2021 to 2025.
Fulfillment 4 Europe is the primary association for fulfillment services for B2C and B2B.
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If your company is based outside Europe and making 250+ transactions per week or if you have an established business in Europe wishing to improve your efulfillment. F4E offers a range of services designed to grow as your business grows enabling you to reach a wider market in Europe with a single point of contact and without the need to impact on your own in-house resources.
If you want to increase your reach and market share or simply improve your operations, F4E have the expertise and unique infrastructure to build your brand in Europe