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There is no sign of stagnation or downturn in the outdoor market. Quite the contrary: the market is experiencing exceptional growth. The total value of the European outdoor market has grown by €600 million in just 2 years. The total value of the outdoor market is put at €5.86 billion. That is up 7.2 percent on the previous year.
Home and garden online sales doubled between 2012 and 2017, with the online share rising from 4% of global value sales in 2012 to 7% in 2017 and Analyst Euromonitor has predicted that gardening will grow at a 1% compound annual growth rate at constant 2016 prices, leading to sales of €4.3 billion in 2021.
In 2017 the three biggest outdoor industry markets in Europe were Germany, France and the UK. Together they are worth €2.95 billion, more than half the total market volume.
Meanwhile in the UK, the garden retail sector has not been immune to the growth of online shopping. Between 2011 and 2015, online sales of garden products more than doubled, with the sector growing by an estimated 24% in 2015 and the AMA Internet Garden Market Report - UK 2016-2020 analysis said it expects that by 2020 online shopping will account for more than 18% of the total garden products distribution market.
F4E offer the services you need to keep pace and grow within the market. We can help your brand or business with European targeted website design and marketing with IT integration. Our advanced efulfillment and returns processes are bolstered by our multi-lingual contact centres and customer support services.
With a share of 53 percent, the largest part of the sales in the garden market is generated by the flowers/plants for inside and outside sales volume of 54.3 billion euros, 39 percent of which is divided into flowers and plants for indoor use, 47 percent for outdoor plants and 14 percent for biologically-chemical gardening.
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This sector yielded 2.8 billion Euros in 2016 and 69% of industry experts expect further growth of more than 2.5 percent for the clothing segment.
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Online distribution strategies has led to rise in demand for the global athletic footwear market. e-commerce growth in footwear is increasing rapidly. recently, the UK had the highest internet retailing footwear penetration at 27%
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The camping sector, i.e. tents and sleeping bags, has experienced a difficult time recently due to tough competition in the low-cost sector. The climbing market however, is an especially growing market, thanks to indoor climbing which is strong all year round.
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Access the growing European market with confidence via a single point of contact to assist your business in achieving it's goals in Europe and meeting the challenges of the online Outdoor & Garden market.
A glance at the individual segments of the outdoor sector shows a 4.4% rise and reflects the positive development of the market
€ Million - Flowers / Plants
€ Million - Outdoor Clothing
€ Million - Outdoor Shoes
€ Million - Backpacks
€ Million - Accessories
€ Million - Tents
€ Million - Climbing
€ Million - Sleeping Bags
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