The days of the couch potato are waning, and consumers are picking up their rackets, balls and weights. Public interest in health and fitness and increasing viewership of global sports events such as the World Cup has inspired more consumers to purchase sports equipment.
Toy sales are flourishing online. Bricks and mortar outlets like Toys R Us are struggling, but toy sales are growing online. In Europe the toys and hobby category is a healthy as that of the Australian sector which is currently 7.3% of the retail market: the current annual growth rate of 6% is predicted to expand to 9.3% of the market by 2021. In Spain online sales of toys increased 60% in 2016, for example.
People are still reading books, but the format has changed. Even with all the other leisure activities and hobbies at their disposal, consumers still enjoy reading, although they are often reading on a different platform. Indeed, these days they might prefer listening to a book: audio book revenue grew more than 22 percent in 2018, with a CAGR of eight percent between 2011 and 2016.
F4E offer the services you need to keep pace and grow within the market. We can help your brand or business with European targeted website design and marketing with IT integration. Our advanced efulfillment and returns processes are bolstered by our multi-lingual contact centres and customer support services.
Between 2006 and 2016, the annual average growth rate of the value of the EU’s international trade in sporting goods was 3.6 % for exports and 3.3 % for imports.
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This sector is predicted to expand to 9.3% of the entire online market by 2021. In Spain online sales of toys increased 60% in 2016, for example.
Take advantage of this growing European market with F4E efulfillment and customer support services.
In the UK, physical book sales up by 8% to £3bn on last year rising to the highest level since 2012 and Europe remains the largest export market accounting for 35% of exports.
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Europe and North America are the two biggest markets for virtual reality video gaming. In 2016, the European market was estimated to be worth 1.9 billion U.S. dollars.
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Access the growing European market with confidence via a single point of contact to assist your business in achieving it's goals in Europe and meeting the challenges of the online Sport Goods, Fitness and Leisure Industries market.
European country share of the outdoor sporting goods and clothing market in Europe.
% - Germany
% - Great Britain and Ireland
% - France
% - Italy
Fulfillment 4 Europe is the primary association for fulfillment services for B2C and B2B.
F4E Contact Centres - understanding your local target market in their own language.